Carolyn Zervos

Mt. Pleasant, SC 29464 | (843) 209-9215 | carolyn.zervos@gmail.com

Professional Experience

Booyah Advertising: Paid Media/Social Coordinator | Denver, CO | June 2024 - December 2024

  • Managed and optimized paid social media campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, etc).

  • Compiled and analyzed performance reports to generate data-driven insights and identify opportunities for optimization.

  • Maintained regular client communication to address inquiries, provide updates, and confirm receipts of tasks and deliverables.

  • Monitored campaign performance and tracked key metrics while also overseeing budget management, ensuring efficient spending and campaign pacing.

  • Organized creative assets and managed timelines to ensure timely ad launches.

CoLife: Growth Marketing Coordinator | Denver, CO | July 2023 - June 2024

  • Managed email marketing, driving user engagement and promoting continued product usage through behavior-based targeted campaigns.

  • Managed a social media content calendar, ensuring consistent and engaging posts across all channels.

  • Coordinated community events for our marketplace, managing all aspects of setup, logistics, and execution.

  • Aligned internal teams on the customer experience and championed continuous optimizations.

  • Worked cross-functionally with the engineering team to test product changes, identify defects, and ensure optimal usability.

  • Reported key metrics to stakeholders weekly, including an analysis of our user funnel.

  • Responsible for processing monthly payments through Stripe and addressing any payment issues or errors directly with users.

  • Awarded additional responsibility 6 months into performance.

Childcare Provider: Nanny | Denver, CO | October 2022 - June 2023

  • Recruited by family from previous employment at A Bar A Guest Ranch.

  • Worked full time as the primary care giver to an infant.

A Bar A Ranch: Waitstaff | Encampment, WY | May 2022 - September 2022

  • Served an average of 100 guests per day at a century-old, five-star guest ranch with accomplished clientele.

  • Experienced the hospitality industry first-hand while performing physically demanding tasks over a 6-day work week.

Education

University of South Carolina: B.A in Psychology, Minor in Counseling | Columbia, SC | May 2022

  • Honors: South Carolina Life Scholar, 2021 Fall and 2022 Spring semester President’s List

  • Activities: Tri-Delta

Skills & Interests

  • Skills: Digital Marketing, Organic Marketing, Content Creation, Excellent Communication, Attention to Detail, Relationship Building, Microsoft Office, Asana, Meta, Google Ads, Tableau, Copywriting.

  • Interests: Fashion and Styling, E-commerce, Culinary Exploration, and Travel.